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Course Description

This training program covers the same useful information and real-life business know-how MBA graduates
acquire throughout their studies in top-tier business schools. We have even made it more interactive by
preparing practical case studies for you. Learning business and finance need not be boring! The case studies
will test what you have learned and will simulate a real-world environment in which your decisions as a
business executive will have real monetary consequences for a company.

If you are a complete beginner and you know nothing about business or finance, don’t worry at all! In each
of the five main modules of the course, we start from the very basics and will gradually build up your
knowledge. The course contains plenty of real-life examples and case studies that make it easy to understand.

We have carried out extensive research and explored the curriculums of the most successful MBA programs
around the world including Harvard Business School, Wharton School of the University of Pennsylvania,
INSEAD, Booth School of Business, London Business School and others.

What you'll learn in this course:

  • How to start a company from scratch
  • Get promoted and be ready for a managerial role
  • Be able to perform an industry analysis
  • Carry out SWOT analysis
  • Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
  • Understand how to recruit, select, onboard, develop, and motivate employees
  • Set up the 4 Ps of Marketing in a coherent way
  • Perform financial statement analysis
  • Become a master negotiator

Requirements

  • No pre-knowledge required - we'll teach you everything you need to know.
  • A PC or Mac is required.
  • No software is required in advance of the course (all software used in the course is free or has a demo version).
  • Should be able to understand English.

Curriculum

  • 24 Sessions
  • 48 Hours
Introduction
  • What does the course cover?
  • What is business management?
  • The role of Strategy and what makes a Strategy successful
  • The difference between Corporate and Business Strategy
  • The importance of the Mission, Vision, Goals, and Values statements
  • The four stages of the industry life cycle model
  • The strategic importance of the industry life cycle model
  • The Introduction stage - A new industry is born
  • The Growth stage - An industry in its expansion phase
  • The Maturity stage - An industry at its peak
  • The Decline stage - An obsolete industry
  • Michael Porter's Five Forces model
  • The threat of new entrants
  • The threat of substitute products
  • The intensity of current competition
  • The bargaining power of suppliers
  • The bargaining power of clients
  • Porter's Five Forces framework applied in practice
  • An introduction to Game Theory
  • Zero-sum games - approaching situations with a win-lose perspective
  • Non-zero-sum games - considering both cooperation and confrontation
  • Tobacco companies - a real-life example of Game Theory application
  • Focusing on the inside of a business - An Introduction
  • A company's life cycle model - what should be done at different stages
  • The quest for a competitive advantage - An Introduction
  • The importance of building a sustainable competitive advantage
  • The role of resources and capabilities
  • Acquiring an actual competitive advantage
  • The three main competitive strategies
  • Cost leadership - sell cheap
  • Differentiation - be different
  • Niche (Focus) strategy - find your niche market
  • The danger of hybrid strategies
  • The types of growth opportunities companies pursue
  • Organic growth - building a solid foundation
  • Inorganic growth - leveraging M&A transactions
  • Horizontal integration
  • Vertical integration
  • An introduction to SWOT analysis
  • SWOT analysis in practice - Starbucks
  • Why a case study on Tesla?
  • Tesla's mission and vision statements
  • Industry analysis - The electric vehicles market
  • More than an auto producer
  • Porter's five forces analysis for Tesla
  • The company life cycle model
  • Why Tesla resembles Apple: A focus on Tesla's competitive advantages
  • The relationship between Tesla and SpaceX
  • Competitive strategy
  • Tesla SWOT analysis
  • Personal branding techniques used by Elon Musk
  • How Elon Musk's personal branding helped Tesla's business
  • What is management
  • Why are managers needed in an organization?
  • What makes for a good manager?
  • The different types of managerial roles
  • A manager's main functions
  • An introduction to planning
  • The objectives pyramid
  • Creating smart objectives - the SMART framework
  • Performing environmental scanning - competitor research at its best
  • Financial planning - break-even calculations
  • Budgeting
  • Project management
  • An Introduction to the principles of organization
  • The role of Human Resources
  • Planning HR needs
  • Recruitment of personnel - finding the right people who will help you succeed
  • The selection process
  • Meeting the candidate
  • Onboarding of selected candidates
  • The importance of Learning and Development opportunities
  • Giving productive feedback to employees
  • Organizing the performance appraisal meeting
  • Introducing fair compensation mechanisms
  • Motivating employees - the core principles
  • Proven employee motivation tactics
  • Stress relief tactics
  • Terminating employee contracts
  • Introduction to Marketing
  • What is Marketing's role?
  • Who works in Marketing?
  • Marketing's key processes
  • What is a marketing plan?
  • The psychology of customers - needs, wants, and demands
  • Conducting marketing research
  • The different stages of marketing research
  • Collecting primary data for marketing research
  • Performing client segmentation
  • Choosing a target customer group
  • The four Ps of Marketing and their importance
  • The product concept
  • Classifying a firm's products
  • The typical product life cycle
  • Product branding
  • Product packaging
  • The variables influencing product pricing
  • The demand curve
  • Performing break-even calculations
  • Setting up product distribution
  • Types of distribution channels
  • The advent of e-commerce
  • The essence of marketing promotion
  • Creating a marketing campaign
  • The importance of social media
  • The four Ps of Marketing - A dynamic concept
  • Allocating the funds available for Marketing - The budgeting exercise
  • Using KPIs to improve decision-making
  • Short-term vs. Long-term marketing goals
  • Interpreting and calculating the Customer-Lifetime-Value formula
  • Case study: Coca-Cola and Christmas
  • Intro to Tesla marketing
  • Tesla's segmentation problem
  • A proof of Tesla's brand strength
  • Tesla's pricing
  • Before or after savings?
  • Federal tax incentives for EVs
  • Tesla's distribution strategy
  • Why do we need to learn Accounting?
  • How important is Bookkeeping?
  • The essence of Financial Accounting - Why is it helpful to investors?
  • The three main statements - An overview
  • The ingredients of the P&L statement
  • The building blocks of the Balance Sheet
  • Revenue recognition principles
  • Expense recognition principles
  • Historical cost and Fair Value Accounting
  • The Accounting equation - A must for anyone who wants to understand financials
  • General and subsidiary ledgers - How bookkeeping is organized
  • Debits and credits - much easier than it sounds
  • The P&L T-accounts
  • D&A - How is it calculated
  • The double entry bookkeeping principle - You need to understand it well!
  • Accounting Case Study Part 1
  • Accounting Case Study Part 2
  • Accounting Case Study Part 3
  • Accounting Case Study Part 4
  • Calculating cash flow and seeing if a business is making money
  • Dissecting a cash flow statement
  • Cash flow computation techniques - The direct method
  • Cash flow computation techniques - The indirect method
  • Here's how we can calculate cash flow
  • Revenue and expense recognition
  • Profit is different than cash - please remember that
  • The timing of payments - this is how business owners can improve their cash flow
  • The different types of accruals that may arise in an accounting transaction
  • Working with financial statements
  • Who ensures the numbers in financial statements have been prepared correctly?
  • The four dimensions of financial statement analysis
  • Calculating subtotals, totals and year-on-year growth
  • The mechanics of financial statement analysis
  • Using Different P&L and Balance Sheet Formats + Horizontal and Vertical Analysis
  • Understanding how to calculate "Days": DSO, DPO, and DIO
  • Financial ratios that are helpful to investors
  • Financial statement analysis in practice: Analyzing P&G's financials
  • Intro to Negotiation
  • Why is negotiation a core managerial skill?
  • Why are people bad negotiators?
  • Understanding BATNA
  • Reservation point and the Bargaining range
  • Assessing yourself
  • Assessing your opponent
  • Assessing the situation
  • Distributive negotiations (Slicing the pie)
  • Distributive strategies (Pie-slicing strategies)
  • Interest-based bargaining
  • Interest-based negotiation strategies
  • Claiming
  • Choosing the correct negotiation strategy
  • Aversive tactics and protecting yourself from them
  • Conflict resolution
  • Establishing trust
  • Broken trust and how to repair it
  • Mediums of negotiation
  • The negotiation between Disney and Lucasfilm
  • Introduction to the six principles of Influence
  • Reciprocation
  • Consistency
  • Social proof
  • Liking
  • Scarcity
  • Authority
Rs 13500
  • Duration3 Months
  • Sessions24
  • LanguageEnglish
  • Skill levelBeginner to Advance
  • QualificationDiploma
  • CategoryBusiness Management

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